For a lot of businesses in the food industry, take out orders are a large part of the business. For fast food, take out orders make up a huge percentage of sales. How do I know this? Since I can remember, my family has always been in the restaurant business. My great grandfather opened a healthy deli in our hometown decades ago and it has always been manned by someone in our family.

As time moved on, we needed to adjust to the needs of our customers. We created a new website, offered free delivery but none of that mattered because we didn’t have an easy way for customers to purchase from us. That is until we found NetWaiter and learned about online ordering for restaurants.

Before having our own online ordering system we tried some of the famous portals out there but the margins they take are incredibly high – more than 10%! That means we would need to focus a lot more on volume of customers just to make up what we were losing out on.

After browsing the web for a new way to allow our customers to order food online from us, I found NetWaiter. Their benefits page goes into detail on how they pay directly, we would be in control of our brand (logo, color scheme, etc), and it cost less than portals. After a ten minute talk with a success specialist, I was convinced this was for us.

What is great is I don’t have to cancel my portal sites. All I need to do is refer customers to the new NetWaiter site and the portal will act as a free marketing tool!

Besides the fact that it offers a great way for our customers to order from us online, it has a whole slew of other amazing features…

  1. Mobile Ordering – This is one of my favorites. Our new website was set up to be mobile optimized, so having our NetWaiter site mobile optimized is a huge plus. When we ask some of our recurring customers how they usually order, they almost always say “on my phone”. Having everything easily load for them on their mobile device makes the process simple for them.
  2. Great Management Console – One thing I hate is complex systems. It’s not that I don’t want to spend the time learning, it’s that I don’t have the time in the first place! NetWaiter’s management console is super simple to use and makes the entire process of managing and organizing online orders a breeze.
  3. Integrates With Social Media –Everyone knows how important it is to have a social media presence but not a lot of people actually do it. I was stunned when I found out that with NetWaiter customers can now place their order from Facebook. How awesome is that?
  4. Email – Many of my friends who own businesses themselves always tell me how important it is to build an email list and market to them. It is one of the easiest and cheapest ways to reach your audience. Again, I was stunned at just how easy NetWaiter makes it. I can even send individual customers emails on their birthday :).

I definitely recommend checking out all of the features they offer here.

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